Job Search - VAC-1123: Brand Manager

Brand Manager

Clubs & Associations, Other Sporting Roles
Full Time
This job is no longer available
The Brand Manager will have an active role in developing the marketing strategy as well as managing the media / comms planning for the UK and Irish markets. Their focus will be to create and implement innovative brand campaigns which drive awareness, preference and engagement. 
The Brand Manager will be responsible for media / comms planning and delivery to market, the management of stakeholders and post campaign analyses. They’ll be responsible for investigating the competitive environment, monitoring market trends and identifying new profit making opportunities. 

You will be responsible for: 

The position will involve the following areas of responsibility:

  • Strongly contributing to the development of the brand strategy and management of their multi-channel media / comms plans, targeting both new and existing customers
  • Co-ordinating delivery of their TTL plans, ensuring all communications are developed, approved and delivered as required
  • Responsible for briefing out the agencies (media and creative) and handling the day to day relationship 
  • Analysing and reporting on business performance, where possible optimising plans to gain competitive advantage
  • Closely monitoring competitor activity and identifying new areas of potential for the business
  • Communications architecture, visual identity and brand experience
  • Engaging and developing relationships with internal and external partners / agencies to align and amplify their plans
  • Overseeing the production of creative, including TV, radio, print, digital and OOH
  • Championing the brand across the business and ensuring that all activities meet the appropriate compliance standards and brand guidelines


You will have:  

  • Experience in the gambling sector
  • Proven experience managing a brand communications strategy
  • Experience buying / planning media (agency or client side)
  • Experience integrating plans across multiple media channels and touchpoints
  • Experience of managing a marketing budget and measuring ROI
  • Experience in briefing, judging and leading creative ideas
  • Experience of working with multiple stakeholders


It would be a bonus if you also had:

  • Educated to degree level with a qualification in Business/Marketing
  • Passion for Sports
  • Copywriting skills
  • Experience of people management 
  • Demonstrable project management skills 


Person Specification:

  • Enthusiastic and passionate
  • Team player able to work with multiple teams and multiple levels of seniority
  • Ability to devise creative and innovative solutions
  • A strong communicator both verbal and written
  • Strategic thinker with the ability to influence peers and stakeholders across the organisation
  • Resilient with the ability to work under pressure
  • Numerical with good analytical skills
  • Organised and methodical
  • A natural problem solver
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