Job Search - Brand Partnerships: Brand Partnerships Executive

Brand Partnerships Executive

Brand Partnerships
Other Sporting Roles
£25000 to £28000 Per Annum
West Bromwich
Full Time

If you are an energetic & ambitious individual with a passion for sales, researching and investigating new clients through different avenues and platforms then this role is for you!

Sporting Group International, a global sports marketing and sponsorship agency, are looking for a dynamic Brand Partnerships Executive who is able to "hit the ground running" and help to shape the next phase of our incredible journey, prospecting & connecting with some of the biggest brands in the world.

Typical tasks will include lead generation via outbound sales working through target call/email lists and social media (e.g. LinkedIn.) You may also be involved in responding to inbound enquiries and supporting the Head of Sponsorship with other ad-hoc sales and marketing initiatives. You will be required to generate new sponsorship opportunities for the Head of Sponsorship which go on to have a high conversion rate and utilise SGI’s CRM system to manage key data and information.


Identifying new business opportunities: 

  • Support Head of Sponsorship to identify new business opportunities.
  • Research global client lists to identify new business opportunities in line with the Sponsorship teams strategy.
  • Scan the market and competition to identify new trends and opportunities.


  • Provide a dedicated and consistently high level of service to prospective and current Partners
  • Build detailed knowledge of Partner’s businesses
  • Provide detailed updates on the status of Partner activity on a regular basis
  • Proactive sales role
  • Key account management
  • Research new leads
  • To maintain accurate, database records of all accounts, detailing content of all meetings and telephone conversations held with clients via Sporting Group International CRM
  • Assist as required in chasing up and converting existing business via established relationships
  • Ability to identify opportunities and show initiative
  • Identify relevant leads
  • Communicate the value of a sports sponsorship/partnership to new leads
  • Liaise with global top-tier current and potential clients
  • Carry out any other reasonable tasks

Required Skills & Experience

  • Experience of generating new business leads & account management
  • Achieving weekly/monthly targets
  • Proven background working in a proactive sales role – in either sport, media or hospitality
  • Strong communication and interpersonal skills at all levels both internally and externally with ability to build and manage successful business relationships
  • Outstanding communication, organisational skills, time management & verbal skills
  • Ability to work to tight deadlines and prioritise work in a demanding environment
  • Pro-active approach with ability to work under own initiative and also in a team
  • Experience with CRM reporting
  • Must be skilled and comfortable with using MS Office – Word, Outlook, PowerPoint, Excel
  • Be a team player
  • Commercial acumen
  • Experience of managing multiple client accounts, preferably in a sponsorship or marketing environment
  • Process driven with strong analytical and research skills
  • Ability to follow key trends and apply them and integrate them into a strategic approach
  • Excellent written and oral communication skills
  • Possession of level of gravitas with ability to confidently present business cases to senior management
  • Ability to be flexible with work duties and hours as required by the team and business
  • Good attention to detail and takes responsibility for the accuracy of their work
  • High energy; ability to remain focused on sales goals and work independently
  • Must possess a genuine desire to exceed both consumer expectations and sales
  • Applicants must be eligible to live and work in the UK
  • Full UK driving license (desired)



  • Minimum 5 GCSE grades A*-C including English and Maths


  • Degree in relevant subject related to the business
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