Job Search - VAC-72: Country Executive (Spain)

Country Executive (Spain)

:
VAC-72
:
Other Sporting Roles
:
Competitive
:
London
:
Full Time

The Betway Group are seeking a Spanish speaking Country Execuitve. The role focusses on working alongside the Country Manager and supporting the overall delivery and performance of Spain and working as an effective member of the wider International Markets Department.

The International Markets Department is responsible for optimising development, and driving performance to maximize the local market potential of all brands and products.

 

Purpose of the role

The role focusses on working alongside the Country Manager and supporting the overall delivery and performance of Spain and working as an effective member of the wider International Markets department.

You will assist in devising, agreeing and implementing effective strategies to meet and exceed the company objectives & targets at market level. You will be responsible for maintaining at all times an up to date, operational understanding of any and all regulatory, compliance, and or, licensing information relevant to your market. You will work with multiple teams and stakeholders across the business to ensure consistent and effective strategies are agreed and implemented at local market level.

 

You will be responsible for:

 

Strategy and Performance

Develop, manage and drive goals and KPIs for the Spanish market to meet and exceed the company’s business strategy and objectives

Proactively seek out attractive partnerships and marketing opportunities that will help grow and benefit the business

Work closely with the Country Manager and the Regional Manager to analyse, evaluate, adjust and implement effective strategies to drive growth and success in your region

Monitor and analyse Spain’s KPIs and metrics, react quickly to under performance and optimise activity accordingly

 

Reporting

Responsible for ensuring the key reporting across the business for your region is accurate and consistent

Assist the Country Manager with generating monthly performance reviews of Spain presenting them to the Director of International Markets and other senior stakeholders

Assist the Country Manager with agreeing and implementing efficient internal reporting processes between departments to ensure good flow of necessary information and results across multiple teams and stakeholders

 

Marketing

Work with business stakeholders to ensure acquisition and retention initiatives appeal and perform at the local level, continually optimising to ensure maximum ROI

Develop, manage and drive the multichannel marketing strategy for Spain, along with the Country Manager, across digital and offline, working with, and influencing business stakeholders to achieve optimum performance

Work with the brand marketing team and the Country Manager to develop a relevant strategy for the brand in Spain and ensure a consistent brand marketing strategy is delivered at local market level

Execute campaigns in the focus markets for the brand marketing team as and when required

Ensure that all digital inventory and online properties are up to date and displaying the best possible content for the local market

Work with promotion and retention teams to ensure that each phase of the player lifecycle is optimised and covered with relevant promotional initiatives

Optimisation of the various customer journeys that exist across all platforms for your region

 

Product, Stakeholder Management & Influencing

Develop close working relationships with all relevant stakeholders across the business • Leading collaboration with regional teams to align on methodology, systems, processes, and reuse of content

Provide Country and Senior Management with local market insights to continually improve and adjust our strategy, delivery, and execution of activity in Spain

Working closely with the Country Manager and business stakeholders, leveraging your market knowledge, to influence the product development roadmaps for Spain

Work with internal development teams to fix issues and deliver constant improvements in the core product offering

Continually refresh your knowledge of both best in industry and best in market product developments to ensure we continue to deliver best of breed products and customer experience

 

Essential Criteria:

Business level written and spoken English

Good online gaming background

Good product and industry knowledge

Good understanding of the Spanish betting and Casino Market

Passion for and an avid interest in Sports

Good understanding of Spanish Sports

 

Desired Criteria:

Fluent level speaker in Spanish

Excellent analytical skills with strong written communication and presentational skills

Ability to influence and work in matrix organisations

Experience of working in either a Retention or Acquisition focussed role

Ability to conceptualise, discuss and present marketing ideas internally and externally

 

Person Specification:

Positive results focussed attitude

Solutions orientated

Approachable manner

Ability to work autonomously

Excellent attention to detail and analytical skills and analytical skills

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