Job Search - VAC-71: Country Manager (Spain)

Country Manager (Spain)

Other Sporting Roles
Full Time
This job is no longer available

The Betway Group are seeking a Spanish speaking Country Manager. The role focusses on the overall delivery and performance of Spain and working as an effective member of the wider International Markets Department.


The Department

The International Markets department is responsible for optimising development, and driving performance to maximize the local market potential of all brands and products.


Purpose of Job

The role focusses on the overall delivery and performance of Spain and working as an effective member of the wider International Markets Department.

To assist with the overall structure and development of robust business processes and reporting in your region. You will be responsible for devising, agreeing and implementing effective strategies to meet and exceed the company objectives & targets at market level. You will be the key knowledge centre for your region within the business, maintaining at all times an up to date, operational understanding of any and all regulatory, compliance, and or, licensing information relevant to your market. You will work with multiple teams and stakeholders across the business to ensure consistent and effective strategies are agreed and implemented at local market level.


Key Responsibilities & Accountabilities


Strategy and Performance

Develop, manage and drive goals and KPIs for the Spanish market to meet and exceed the company’s business strategy and objectives

Proactively seek out attractive partnerships and marketing opportunities that will help grow and benefit the business

Work closely with the Regional Manager to analyse, evaluate, adjust and implement effective strategies to drive growth and success in your region


Budget management

Managing and driving ‘performance to budget’ for your region and working closely with other internal teams to influence and drive activity

Responsible for the efficiency and performance of marketing budgets for your region

Monitor and analyse Spain’s KPIs and metrics, react quickly to under performance and optimise activity accordingly



Responsible for generating and presenting a monthly performance review of the Spanish region to the Regional Manager and other senior stakeholders

Responsible for ensuring the reporting across the business for your region is accurate and consistent

Agree and implement efficient internal reporting processes between departments to ensure good flow of necessary information and results across multiple teams and stakeholders



Work with business stakeholders to ensure acquisition and retention initiatives appeal and perform at the local level, continually optimising to ensure maximum ROI 

Develop, manage and drive the multichannel marketing strategy for Spain across digital and offline, working with, and influencing business stakeholders to achieve optimum performance

Work with the brand marketing team to develop a relevant strategy for the brand in Spain and ensure a consistent brand marketing strategy is delivered at local market level

Ensure that all digital inventory and online properties are up to date and displaying the best possible content for the local market

Work with promotion and retention teams to ensure that each phase of the player lifecycle is optimised and covered with relevant promotional initiatives

Optimisation of the various customer journeys that exist across all platforms for your region

Product, Stakeholder Management & Influencing

Develop close working relationships with all relevant stakeholders across the business

Leading collaboration with regional teams to align on methodology, systems, processes, and reuse of content

Provide Senior Management with local market insights to continually improve and adjust our strategy, delivery, and execution of activity in Spain

Working closely with business stakeholders, leveraging your expertise and market knowledge to influence the product development roadmaps for Spain

Work with internal development teams to fix issues and deliver constant improvements in the core product offering

Continually refresh your knowledge of both best in industry and best in market product developments to ensure we continue to deliver best of breed products and customer experience


Essential Criteria

Provable success in comparable roles 

Excellent analytical skills with strong written communication and presentation skills

Ability to conceptualise, discuss and present marketing ideas internally and externally

Fluent level speaker in Spanish

Business level written and spoken English 

Good online gaming background

Good product and industry knowledge

Good understanding of the Spanish Market

Passion for and an avid interest in Sports

Good understanding of Spanish Sports

Ability to influence and work in matrix organisations


Person Specification

Positive results focussed attitude

Solutions orientated 

Approachable manner

Ability to work autonomously

Excellent attention to detail and analytical skills

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