Job Search - VAC-1140: Membership Services Manager (Affinity)

Membership Services Manager (Affinity)

Clubs & Associations, Football
North East Scotland
Full Time
This job is no longer available

Our client is a professional football club based in Scotland. They are seeking a Membership Services Manager (Affinity) to join their Commercial & Marketing team. 


Main Responsibilities

  • Work closely with the Commercial Director and Marketing Manager to drive a growth and retention strategy in order to deliver volume and sustainable income growth against ambitious targets.
  • Draw on the marketing, sales, communications and digital services at the Club to develop and manage the delivery of campaigns designed to retain existing members and recruit new members.
  • Ensure membership offerings are clearly presented through the Club’s digital channels, onsite and wider public activities.
  • Develop and continuously update print and digital collateral which supports the initiatives, always making sure communications, advertising and literature comply with Club brand guidelines.
  • Ensure that benefits delivery is carried out across all departments to improve membership satisfaction. 
  • Lead on the planning and delivery of members’ events and develop a regular programme of activities for members.
  • Work with the relevant Club departments to deliver a regular and comprehensive events programme for members.
  • Work closely with the Finance Department to implement a reconciliation system to ensure that reporting of income is consistent.
  • Continue to drive Direct Debit as the primary renewal method to improve retention rates.
  • Work closely with the Club’s Insights Manager to regularly interrogate and analyse the databases to support recruitment and retention activities, improve campaign effectiveness understand trends and identify opportunities.
  • Monitor all metrics relevant to measuring engagement levels, progress and impact across both initiatives.
  • Synthesise membership data into comprehensive reports that can be delivered at senior management level.
  • Research and acquire opportunities to promote membership via partnerships or third party affiliates.
  • Maintain a strong understanding of membership practices by attending networking events as and when appropriate.


Skills, experience and knowledge

  • Practical and thorough knowledge and understanding of managing a membership scheme, with experience of leading a membership or loyalty scheme within a major institution
  • Experience of delivering multi-channel marketing campaigns and the ability to use digital marketing tools
  • Extensive experience of using CRM / stakeholder management systems and interrogating data and reporting
  • Ability to analyse data and develop information into reports for wider dissemination or presentation
  • Ability to work to deadlines
  • Intermediate to advanced level abilities on Microsoft Word, Excel and PowerPoint
  • Excellent copywriting and editing skills
  • Event management experience
  • Comfortable managing a budget and able to plan and forecast effectively
  • Prior line management experience



  • Degree or equivalent


Personal attributes

  • Absolute attention to detail
  • A high level of practical and organisational skills
  • Results driven and highly numerate
  • Strong interpersonal skills
  • Strong oral and written communication skills
  • Ability to work on own initiative
  • Ability to work as part of a team and to support colleagues
  • Willingness to learn new skills
  • Ability to work in a changing and flexible organisation
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