Head of Commercial
📍 North West, UK
🕒 Full-time | Evening & Weekend Matchday Availability Required
💼 Salary: Dependent on Experience
Sporting Jobs are working on behalf of our client, a professional football club, to appoint a forward-thinking and results-driven Head of Commercial.
This is a senior leadership role reporting directly to the CEO and is responsible for shaping and executing the club’s commercial strategy across multiple revenue streams. The successful candidate will be a strategic operator with strong commercial instincts, capable of maximising revenue from sponsorships, ticketing, hospitality, marketing, food & beverage, retail, and events.
Key Responsibilities:
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Develop and implement a clear and progressive commercial strategy aligned with the club’s vision and values.
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Lead on sponsorship acquisition, activation, and retention at a high level – locally, nationally, and internationally.
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Identify new commercial opportunities and partnerships, creating bespoke proposals for potential clients.
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Manage and grow income from ticket sales, hospitality, retail, non-matchday events, and food & beverage.
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Work closely with the marketing team to ensure brand alignment, campaign delivery, and fan engagement.
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Use data and market trends to drive innovation, performance analysis, and commercial growth.
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Lead, mentor, and inspire the wider Commercial Department, setting clear KPIs and overseeing their development.
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Manage the commercial budget, ensuring cost-effective delivery of revenue-generating initiatives.
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Represent the club at networking events and external meetings to promote partnership packages and fan initiatives.
About You:
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A bachelor’s degree in Business, Marketing, Sports Management, or related field (master’s preferred).
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Minimum 7–10 years’ experience in commercial roles, including 3+ years in a leadership role (sports or entertainment preferred).
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Track record of securing and delivering successful sponsorship and partnership deals.
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Commercially astute with strong negotiation, leadership, and stakeholder management skills.
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Proficient in budget control, financial planning, and performance reporting.
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Confident, innovative, and collaborative, with a passion for driving fan-focused commercial growth.
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Flexible and able to work evenings and weekends as required.
This is a pivotal opportunity to influence the commercial future of an ambitious football club, leading a high-performing team and developing revenue streams that support both short- and long-term objectives.
📩 To apply, please use the link below or send your CV and cover letter to info@sportingjobs.co.uk.
