About the Role
This commercially focused role will report directly to senior leadership and play a pivotal role in developing new brand partnerships while delivering exceptional value to existing partners. The Commercial Manager will take ownership of the full partnership lifecycle — from prospecting and pitching to activation and reporting — ensuring all partnerships deliver measurable value and contribute to the club’s continued growth.
Responsibilities
- Identify, engage, and secure new brand partnerships aligned with the club’s values and fanbase.
- Build and manage a strong pipeline of opportunities, converting conversations into signed deals.
- Create tailored proposals, presentations, and sales materials to showcase the club’s value.
- Lead negotiations with partners and consistently achieve ambitious revenue targets.
- Act as the main point of contact for existing partners, ensuring contractual rights are delivered in full.
- Co-create and deliver activation plans across matchday, digital, and community platforms.
- Provide regular reporting, insights, and ROI analysis to strengthen renewals.
- Collaborate with internal teams to ensure partnerships are authentic, creative, and aligned with the club’s identity.
- Support wider commercial initiatives including merchandise, fan events, community programmes, and new revenue streams.
- Stay across sponsorship and digital trends, bringing fresh, creative ideas into partnership conversations.
Qualifications
- 2–4+ years’ experience in sponsorship, partnerships, or brand marketing (club, agency, or brand side).
- Proven track record in developing and delivering successful commercial partnerships.
- Strong presentation, negotiation, and communication skills.
- Demonstrated commercial acumen with an eye for creative activation.
- Highly motivated self-starter with excellent organisational skills.
Required Skills
- Excellent relationship management with the ability to engage stakeholders at all levels.
- Confident communicator and natural networker.
- Ability to manage multiple projects simultaneously.
- Entrepreneurial mindset, thriving in a fast-paced and ambitious environment.
Preferred Skills
- Experience within professional sport or entertainment sectors.
- Familiarity with digital-first fan engagement and content-driven partnerships.
Equal Opportunity Statement
At Sporting Jobs, we are proud to be an equal opportunities employer. We operate ethically, with honesty and integrity, and are committed to diversity, inclusion, and fairness across all of our recruitment activity.
To apply, please send your CV to info@sportingjobs.co.uk.
